Whether you are starting a new interior design business, or you’re already up and running but you need a boost, you may be looking for a little bit of advice. One of the main things that you’re going to need to do is work on making your interior design business truly appealing to your clients, and that’s what we’re going to be looking at today.
In this guide, we’re going to be taking a look into a range of options that you’ve got to make this happen, so you can hopefully start seeing success. Let’s dive in.
Start With Your Website
Kelly Hoppen’s Website (above) is a fantastic example of how to create an interior design website that showcases your work.
When you’re starting a business, it’s tempting to do as much of it as you can without getting any kind of professional help in order to save money, but your website is something really worth investing in. After all, it’s going to be one of the most important aspects of your business as it will be the first impression that many people get. Because of this, you need to ensure that your site is of high quality, and to achieve this, it’s well worth getting a professional web designer to do this for you.
They will ensure that your voice is heard, that your message is clear through your website, and do this in a way that doesn’t beat users over the head with your business. You want to be sales driven, but you also don’t want to be too pushy as it’s just going to put people off. As well as that, a professional web designer will know exactly what they need to do in order to appeal to your target audience, how to lay out the site, and what information to include.
Work On Your Social Media
Despite a lot of people now saying that social media is not what it used to be, (Thanks AI) it still holds an important place in the business world as it allows companies to expand their reach. Being on social media allows your target audience to find you easily and stay updated on what you have to share.
With the right content, you will be seen far and wide, improving the visibility of your business, and potentially leading to more customers for you.
Use Your Business Premises to Showcase Your Skills
If you want to make your interior design business appealing to your clients, then you’re going to need to design a nice office space where you can meet clients. As an interior design business specifically, you have to show a certain level of aesthetic appeal. If you can’t do this with your own building, then how is anyone going to believe that you are capable of helping them with their projects?
It’s also worth spending some time on the exterior to give it the ‘wow factor’ and enhance the first impression of your business. This might include adding something like an LED handrail, or a few LED handrails around the outside of your business, making it especially beautiful when the sun fades away at the end of the day. You can also do this by maintaining a beautiful lawn, ensuring that all flowers are watered and thriving, and that any exterior paintwork is sharp and fresh.
Focus On Customer Service
Another thing to consider is customer service. This is vital when you are trying to run a successful business. After all, your customers are what keeps you afloat! If you have a designated customer service team then they can focus solely on your customers and clients, ensuring they are happy and satisfied at all times. Hire the best people for this role, check resumes and contact references.
Create a Stunning Portfolio
When you run an interior design business you need to sell yourself and stand out from the crowd. How can you do this? You could create a portfolio that is sent out to any and all new customers and clients who are interested in using your services. This shows what you have done and how your previous projects and jobs have turned out. It can be a pretty impressive way to show off how good you are at what you do and potential clients will be blown away.
You don’t just have to have a physical portfolio, you can also create an online one on your website as we discussed earlier. Showcase your work to carry on bringing in new and exciting clients.
Display Your Reviews
Finally, consider how you are going to display any and all reviews that you receive. Up to 80% of buyers and customers will look at company reviews before they decide to shop with anyone. Reviewing your reviews can make this easier for customers and can also show that you are a proud business owner who loves their customers. You can display these on your website, with a link to your review page. There are a couple out there that you could use, see which one fits better into your budget.
It is essential you reply to all reviews that you receive, even the negative ones. This shows that you value all opinions about yourself and your business. Helping customers who aren’t pleased with your business gives you the chance to make amends with them and resolve any issues.
Hopefully you found this article helpful and it gave you some ideas on how you can make your interior design business more appealing to customers and clients.
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